Dec 12 2008
SAB to present a fun comedy show with India’s favourite bahu, Smriti Irani
India’s first daily family comedy channel is charging ahead with its fresh and new entertainment content. As a channel always known for its innovative and robust programming, SAB will soon present a comedy show truly like no other. Smriti Irani, best known as India’s favourite ‘bahu’ will soon be seen on SAB for the first time ever in a daily comedy series. The show is scheduled to air early next year on the channel.
The daily prime time comedy series will be produced by Smriti Irani who will also be playing the lead role. The show revolves around the daily life of a middle class woman who lives in one of the many chawls in Mumbai with her husband and children. Being in the business of diamonds and with his rising riches, her husband manages to bring him and his family out of the chawl to an up-market area of Mumbai. Smriti Irani (who plays the role of his wife) although very happy with the recent turn of events, is now faced with an impeding dilemma. Balancing her middle class values and inhibitions she has to also portray herself with her neighbours as an equally snobbish and fashionable woman which is typical of the rich society women who live in the area. The series showcases her transformation from a ‘behenji’ to an ultra modern woman which no doubt is filled with a lot of funny incidents.
Smriti Irani is clearly all set and extremely thrilled to do a comedy serial and says, “I am very excited to do a show which I am sure will appeal to the audience. It is not the general slapstick kind of comedy that one gets to see in today. As for acting in the show, it’s like coming back to my roots because I initially started my career anchoring a comedy show.”
According to Anooj Kapoor – Business Head, SAB, “We were in touch with Smriti for some other project when she came up with this idea for the show and it instantly clicked with our programming. Keeping in mind the genre of the channel this show will be one more in a long line up of comedy shows that we have in our radar. With overwhelming responses that we have received for all our comedy shows, we are keen on continuing with the channels’ strategy to entertain our audience.”
SAB continues to present its viewers with simple and humorous shows that the family can relate to and thereby bring them together. An existing strength of prime time programming includes shows like ‘Taarak Mehta ka Ooltah Chashmah’, ‘Jugni Chali Jalandhar’, ‘Main kab Saas Banoongi’ and ‘Lo Ho Gayi Pooja Iss Ghar Ki’. With a few cards up its sleeve, the audience will find it very difficult to keep to their seats as continuous laughter and comic chaos rule across the shows on SAB.


