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Samsung Mobile MTV Gang Next

MTV Gang Next - the first of its kind “360 Degree Youth Engagement Program” . The youth of the country drive the whole spectrum of telecom and mobility as buyers, opinion makers, influencers and innovators. They are always on the move, always on the lookout for the latest products, technology & trends. The college life of the youth is instrumental in determining their future. Tons of college gangs make up a campus, but not all of them deserve a chance in the spotlight, only the ones handpicked by Samsung Mobile and MTV do. Samsung and MTV announce the first of its kind 360 degrees youth engagement program - ‘Samsung Mobile MTV Gang Next’. The race is on and the winning gang will be seen in South Africa at the FIFA World Cup!

Samsung Mobile in partnership with MTV has handpicked 50 gangs from top educational institutes from top 5 cities in India (Mumbai, Delhi, Pune, Bangalore & Kolkota). Each gang consists of 5 members who are a representation of their respective college.

Every gang member has been armed with the latest in mobile technology from Samsung Mobile and accessories from MTV in order to keep them one step ahead! Every fortnight, the gangs are given tasks that they have to perform to the best of their abilities, before the other gangs and every task has a winner. In order to support your favorites or encourage the gangs being left behind, log on to mtvindia.com/gangnext.

The Idea MTV VJ Hunt is on… On-ground auditions in Mumbai, Chandigarh, Delhi, Lucknow, Kolkata and Bangalore from 5th December onwards.

The MTV Mad House announced the admissions for its fresh crop of patients. Yes, MTV is looking for a brand new bunch of mad VJs! The Idea MTV VJ Hunt is on, and if you think you have a personality that can keep people glued to their TV sets, here’s your big chance to prove it. MTV is looking VJs who can take MTV beyond Music and beyond Television. Kick-starting the auditions in Mumbai on 5th December, the Mad House hunters will round up the contenders from Chandigarh, Delhi, Lucknow, Kolkata and Bangalore on 8th, 11th, 14th, 18th, and 21st December respectively.

MTV VJ Hunt

The best things in life come packaged in MTV! From the queen of oomph VJ Malaika Arora to style gurus Nikhil Chinapa & Anusha, from the mad-house champions Jose, Cyrus Sahukar and the baap of all VJs, Cyrus Broacha, to the uber cool Rannvijay and the emo-goth Bani, from the girl next door Shenaz to the girl you wish you had next door Sophie, from the super talented Ayushmann to the bubbly VJ Rhea… MTV VJs have continued to lead and reflect MTV’s young audience, being youth icons in their own right.

Started way back in 1999, the MTV VJ Hunt has discovered talents including Nikhil Chinappa, Maria Goretti, Mini Mathur, Cyrus Sahukar, Anusha, Ramona and Sophie. And it is time now to hit the road again to add more madness to the MTV Mad House with the Idea MTV VJ Hunt.

The auditions would be held at ‘MTV Studios-Parel’ in Mumbai on 5th December, ‘Punjab Kala Bhavan-Sector 16’ in Chandigarh on 8th December, ‘British Council’ in New Delhi on 11th December, ‘Lal Bahadur Shastri Auditorium’ in Lucknow on 14th December, ‘Bhawanipore College’ in Kolkata on 18th December and ‘St. Joseph’s Indian High School’ in Bengaluru on 21st December.

After going though thousands of profiles in the audition phase, the shortlist would be down to 100 contestants. These shortlisted contestants will be made to do various tasks over 3 weeks on mtvindia.com. Based on their performance, the list would be brought down to 10. The 10 finalists will compete on-air by hosting various MTV shows in the VJ Hunt Week, open to public voting. The Hunt would culminate with a grand on-air finale where the winners of the Idea MTV VJ Hunt 2009 would be announced. If you are cool enough to have that streak of madness, if you are hot enough to display that splash of lunacy, well, the admissions to the MTV Mad House are open already.

Apply now! And have the coolest job in India. Become an MTV VJ! The Idea MTV VJ Hunt is on, are you mad enough to be hunted?

MTV, the leading multimedia youth brand today announced its licensing deal with Aureole-Inspecs to enter the ‘Eye-wear’ category. As part of the long-term deal, Aureole Inspecs, one of India’s leading eye-wear companies, will launch ‘MTV’ and ‘Roadies’ range of eyewear, comprising both,  sunglasses as well as spectacles.

‘Framed by MTV’, the MTV range of eye-wear comprising designs and models that are not only chic and cool but are also uniquely MTV. For all roadie buffs there is more awaiting! A separate range of ‘Roadies’ eye wear will be launched, that are based around the ‘Roadies’ attributes – edgy, spunky and loaded with attitude.

The range is priced from Rs. 1200 to Rs. 3000 and will be available at all leading eyewear stores as well as modern trade outlets, across India. The first collection features 30 styles - from romantic & retro for women to face hugging for men, in bright-colored materials like acetate plastic, monel, metal & titanium in an array of colors from deep red to steely blue.

Africa declares war! Get ready for wildest safari of your life in the only place that can handle the heat Africa as MTV Hero Honda Roadies Season 7 premiers this Sunday, 8th November at 7 pm only on MTV! If you thought the last season had you biting your nails with all the action and adventure, this season of Roadies will take you to a whole new level, so hang on tight and brace yourself for the ultimate explosion on television!  ‘MTV Hero Honda Roadies Season 7’ kickstarts in Kolkata with an exciting audition episode filled with all the action, adventure and definitely the drama.

Having received an enormous response with over 1 lakh online registrations in the first week, get ready to watch the selection of the final roadies for the 7th season! Don’t miss out on the uber cool judges, MTV VJ’ Nikhil Chinappa, the ‘Kings of Comedy’ MTV VJ Cyrus Sahukar & Cyrus Broacha [both in an unexpected avatar!] as they take down all six audition cities in the search for the best.

Watch out for group discussions in all six audition cities along with personal interviews in Kolkata where contestants will be pushed to the breaking point. Get ready to witness history as Nikhil redefines terror and Cyrus puts every contestant through an ordeal. Don’t miss out on the serial dater who doesn’t seem to remember how many guys she has dated. Witness a 31 year old who brings in his son and wife to the audition, which definitely did not work to his advantage! To top it all, there is an Ashu look alike, obviously from Haryana and much more!  So tune in to the first enthralling audition episode of MTV Hero Honda Roadies Season 7 this Sunday at 7pm only on MTV!

Fashion. Adventure. Bollywood. All weaved into ‘Nuon MTV Making the Cut’
8 Designers, 16 Models, One Reality Show to find the best in Fashion

Soon to be the most stylish show on television, ‘Nuon MTV Making the Cut’ struts on to screens this Saturday 17th October at 6pm in an attempt to find the next best male & female model and the best designer in Indian fashion fraternity. This 8-part reality show will showcase 8 most stylish designers and 16 upcoming models, teaming up in an attempt to become the new Glamour Trio to reckon with!

Ruling the runway and casting his eyes over the fashion hopefuls, esteemed fashion designer Narendra Kumar heads up a team of industry luminaries including judges, Editor-In-Chief of ELLE India Nonita Kalra and top supermodel Dipannita Sharma, as they decide who’s “in” and who’s “out”.  In what will be a first for an Indian reality show, the panel will be joined in the 1st episode by none other than Lara Dutta! In the weeks to come, the contestants and their models will be scrutinized from every angle by guest judges like Neha Dhupia, Mahesh Bhupathi, Celina Jaitley, Kunal Kapoor, Neil Nitin Mukesh and Madhur Bhandarkar amongst many others!

A show that features the best like cast on TV ever, each week ‘Making the Cut’s’ discerning group of experts will hand out tasks with new themes and new teams in a selection of challenges that will test the skills and imagination of the contestants to their limits! From Bollywood to street styles, from glitter to paper and from swimwear to formal wear, watch as the battle of needlework commences and our designers rush to dress their show stoppers to perfection before they hit the runway. To add to the glitz, 3 of the episodes are shot in the Gold Coast, Australia with the finale at the Versace Palazzo. As our collection of young hopefuls is slowly whittled down, ‘Making the Cut’ takes a look behind the scenes to watch the beauty, the styles, the tantrums and tears as the drama increases and the stakes are raised even higher! After an exhausting and emotional 8 weeks of competition the winning designer will be awarded the chance to showcase his/her own collection at a Fashion week and an opportunity to design a retail line for new top label NUON. The winning models will be signed on by Globosport, [who manage prestigious names like Lara Dutta, Sania Mirza], will be the new faces of the Nuon & a will also win a feature with Elle Magazine!
Says Ashish Patil, GM MTV India & Senior VP Creative & Content, “Grooming is booming. With MTV going beyond music and television, Nuon MTV Making the Cut will deliver style & fashion, both key passions for our audience, with signature MTV unpredictability and generous doses of adventure & Bollywood. It’s going to be one of the slickest shows to sashay down the ramp on TV this year!”

Ms. Smeeta Neogi, Head – Marketing, Trent, says, “Nuon is the youthwear brand of Westside which exemplifies the attitude and fashion style of today’s youth. Associating with “Making the Cut” provides us the perfect platform to bring Nuon closer to the fashion savvy, young MTV audience.

“It has been my lifelong ambition to see the company grow. ‘Making the Cut’ is one of the many projects that we will be launching over the next year. We have the resources, experience and now the team to make it work.” said Mahesh Bhupati, MD, Globosport.

Produced by Aditya Hitkari, Creative Director, Globosport, the show is an excellent platform for talented designers to break into the fashion world and for models to prove their worth. “Globosport is expanding its entertainment division into TV and films. Drawing on the diversified celebrity portfolio, all our projects will have a very strong celebrity presence. We are committed to delivering high quality entertainment,’’ said Aditya Hitkari.

“It is not your typical reality show; it Is a high glam, high fashion show, which focuses on the talent of the contestants. We didn’t indulge in making fools of people – rather celebrated their individuality! This is what made it such a fabulous experience!’’ said Divya Palat, Director of ‘Nuon MTV Making the Cut’.

So as the contestants get out their scissors and their stilettos, and as the judges get out their claws, all that remains is for viewers to get out their remotes and tune in to the show that has finally come to answer the prayers of all India’s budding  fashionistas!