Indian Television News, TV Stars, TV Actress, TV Actor | TVJini

Aditya-Lakhia-aka-Kachra-from-Lagaan

Aditya Lakhia, famously known as the ‘Kachra’ from the Bollywood film LAGAAN, gets his first award with his first stint on Indian television in the daily soap named  “Agle Janam Mohe Bitiya Hi Kijo” as the character Nanku.

Aditya may not have earned awards in his film career, but he is surely on a very safe ground with a career in the small screen. Aditya has bagged his first television award as the best supporting actor in ITA Awards, also bagged promising newcomer on telly show in Indian Telly Awards.

Now he is awaiting The Gold Awards, to do a Hatrick. We wish him all the best, and congratulate him for his well deserved success!

As per the last TAM data (WK 2, 2009) SAB, India’s first family comedy channel has garnered an impressive 51 GRPs. The channel has grown at a whopping rate of 70% in all day GRP and 120% growth in prime time in the last 3 months. This phenomenal growth can be attributed to SAB’s ‘differentiated programming strategy’.

Speaking on the sustained performance of the channel, Mr. Anooj Kapoor, Business Head, SAB said, “Our family comedy channel positioning was worked very well for us and the differentiated programming has hit a right chord with the viewers. We are proud to have sustained our performance with regular growth over the past months. At the same time, we are confident that we will further consolidate our position with the current hit shows and a slew of new shows which are slated to launch in the coming months.”

SAB has been gradually but steadily increased its hold in the general entertainment genre. A significant fact is that the channel decided to have women protagonists to lure the female audience from the GECs. Research states that in a single television household, the control of the TV lies in the hands of women. Keeping this factor in mind, SAB transformed the channel’s strategy from youth to comedy where they have all strong realistic female protagonists.

Apart from its robust programming, SAB’s Brand Campaign ‘Asli Mazaa SAB ka Saath Aata Hai’ too has had a good impact on the audiences. SAB has successfully managed to entice the entire family to watch television together with its new content and brand strategy.

India’s first daily family comedy channel is charging ahead with its fresh and new entertainment content. As a channel always known for its innovative and robust programming, SAB will soon present a comedy show truly like no other. Smriti Irani, best known as India’s favourite ‘bahu’ will soon be seen on SAB for the first time ever in a daily comedy series. The show is scheduled to air early next year on the channel.

The daily prime time comedy series will be produced by Smriti Irani who will also be playing the lead role.  The show revolves around the daily life of a middle class woman who lives in one of the many chawls in Mumbai with her husband and children. Being in the business of diamonds and with his rising riches, her husband manages to bring him and his family out of the chawl to an up-market area of Mumbai. Smriti Irani (who plays the role of his wife) although very happy with the recent turn of events, is now faced with an impeding dilemma. Balancing her middle class values and inhibitions she has to also portray herself with her neighbours as an equally snobbish and fashionable woman which is typical of the rich society women who live in the area.  The series showcases her transformation from a ‘behenji’ to an ultra modern woman which no doubt is filled with a lot of funny incidents.

Smriti Irani is clearly all set and extremely thrilled to do a comedy serial and says, “I am very excited to do a show which I am sure will appeal to the audience. It is not the general slapstick kind of comedy that one gets to see in today. As for acting in the show, it’s like coming back to my roots because I initially started my career anchoring a comedy show.”

According to Anooj Kapoor – Business Head, SAB, “We were in touch with Smriti for some other project when she came up with this idea for the show and it instantly clicked with our programming. Keeping in mind the genre of the channel this show will be one more in a long line up of comedy shows that we have in our radar. With overwhelming responses that we have received for all our comedy shows, we are keen on continuing with the channels’ strategy to entertain our audience.”

SAB continues to present its viewers with simple and humorous shows that the family can relate to and thereby bring them together. An existing strength of prime time programming includes shows like ‘Taarak Mehta ka Ooltah Chashmah’, ‘Jugni Chali Jalandhar’, ‘Main kab Saas Banoongi’ and ‘Lo Ho Gayi Pooja Iss Ghar Ki’. With a few cards up its sleeve, the audience will find it very difficult to keep to their seats as continuous laughter and comic chaos rule across the shows on SAB.

All Shah Rukh Khan Fans have something to look forward to…

Koel Puri gets into a tete- a-tete with the King Khan himself.  Watch our very own Bollywood Ka Baadshah talk about being a Muslim, What he really thinks about Terrorism and why he hates Shobha De.

The show airs tonight, at 7pm; On The Couch With Koel Puri on the channel Headlines Today.

Jodi no 6, of Nach Baliye 4, Mohit Malik and Addite Shirwakar got the bolt from the blue, when their name was announced in the elimination round. This came as a shock, since they were doing quite well all this while and no one expected that their journey in the show would end just yet. Being non-dancers, both Addite and Mohit had given their best so far. Regardless of a serious knee injury, Addite continued working hard to master the dance moves.

Apparently the couple is getting a lot of e-mails from all over, re-confirming whether this is for real or simply hearsay! Surely it’s very touching for the couple to receive such thoughtful mails. For those who are wondering what the couple is upto? Well fret not, you can catch Mohit in Dulhan and Addite is taking some time off till something interesting comes  her way.

Hoping to see this lovely couple together again!!