Nov 26 2009
MTV and Aureole-Inspecs launch a brand new Range of MTV and Roadies Eye-wear
MTV, the leading multimedia youth brand today announced its licensing deal with Aureole-Inspecs to enter the ‘Eye-wear’ category. As part of the long-term deal, Aureole Inspecs, one of India’s leading eye-wear companies, will launch ‘MTV’ and ‘Roadies’ range of eyewear, comprising both, sunglasses as well as spectacles.
‘Framed by MTV’, the MTV range of eye-wear comprising designs and models that are not only chic and cool but are also uniquely MTV. For all roadie buffs there is more awaiting! A separate range of ‘Roadies’ eye wear will be launched, that are based around the ‘Roadies’ attributes – edgy, spunky and loaded with attitude.
The range is priced from Rs. 1200 to Rs. 3000 and will be available at all leading eyewear stores as well as modern trade outlets, across India. The first collection features 30 styles - from romantic & retro for women to face hugging for men, in bright-colored materials like acetate plastic, monel, metal & titanium in an array of colors from deep red to steely blue.
